MPIK workshop: How to ask customers the right questions and understand them better?

22. 4. 2022
10.00 - 13.15
MPIK1 Slovenj Gradec, Ozare 19, 2380 Slovenj Gradec

The goal of interviewing customers, users, or potential users is to gain insights into their behaviors, motivations, desires, or frustrations regarding certain topics. This information is then used to identify opportunities for new products and improve existing products or services.

Asking the right questions is not as obvious as it sounds. If we want to get useful feedback that is crucial for the development of our product or service, we need to know who, what and, above all, how to ask. We will discover everything about how to conduct the best interview and how to use the information obtained to help ourselves in a workshop with Dr. Blaž Zupan.

By participating in the workshop you will learn:

comparing different methods of understanding users;
interview as one of the best methods of collecting information;
good and bad ways of conducting an interview based on the lecturer's experience and a test case;
various techniques for data analysis and synthesis and finding insights.

The workshop is intended for:

potential entrepreneurs who are in the initial phase of product/service development;
start-ups and other companies that want to obtain useful feedback from customers about their products/services;
for anyone interested in how to ask the right questions to users and customers in practice.

Programme

Workshop schedule (April 21, 2022)

9:45 - 10:00
Greetings with coffee and pastries

10:00 - 10:05
Presentation of current entrepreneurial support activities and incentives (Jure Knez)

10:05 - 11:30
The first part of the program (Dr. Blaž Zupan)

11:30 - 11:45
Break

11:45 - 13:15
Second part of the program and questions & answers (Dr. Blaž Zupan)

Speakers

Blaž Zupan

dr.

entrepreneur, investor, business consultant and lecturer at EF UNI LJ:
(co)founder of 8 companies in Slovenia and abroad; he also successfully exited some of them by selling his stake;
mentor to startup companies;
Professor of Entrepreneurship at the Faculty of Economics of Ljubljana;
investor;
He has led over 100 workshops on the topic of understanding customers, including for NLB, Kolektor, MOL, BTC, etc.;
business consultant specializing in new product development and process optimization.